Photo/Video Credits: Cadbury Malaysia. BE:Lift Lab
Cadbury Malaysia has unveiled a delicious twist on tradition with the launch of its latest commercial, introducing a classic flavour now boasting a richer, more chocolatey taste. This new offering is designed to spark moments of connection and joy, inviting chocolate lovers to discover a deeper, more indulgent experience to share with friends and family.
The campaign, which debuted on June 14, 2025, features the globally popular K-pop group ENHYPEN, whose vibrant energy and message of togetherness perfectly complement Cadbury’s vision. The commercial captures the excitement of trying something familiar yet refreshingly new, as ENHYPEN members gather to enjoy the revamped chocolate bar, laughing and bonding over every bite.
Behind this collaboration lies a thoughtful back story. Cadbury, renowned for its commitment to quality and innovation, sought to reimagine its beloved classic flavour in a way that resonates with the next generation of chocolate fans. By partnering with ENHYPEN, a group celebrated for their ability to connect with audiences across cultures, Cadbury aims to bridge generations and create new memories around a timeless treat.
The result is a campaign that not only highlights the enhanced chocolatey richness of the product but also celebrates the universal joy of sharing. Whether you’re a longtime Cadbury fan or discovering the brand through ENHYPEN’s infectious enthusiasm, this new release promises a taste experience worth savoring—and sharing.
