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In a stunning move that has set the K-pop world abuzz, French luxury fashion house Celine has announced rookie boy group TWS as its latest brand ambassadors. This exciting news comes just a week after the brand named actress Bae Suzy as their global ambassador, signaling Celine’s growing interest in South Korean talent.

TWS, which stands for “Twenty-four Seven With us,” is a six-member boy group that debuted on January 22, 2024, under PLEDIS Entertainment, a subsidiary of HYBE.  Despite being newcomers to the K-pop scene, TWS has already made significant waves in the industry, showcasing their immense potential and rapidly growing fanbase.The group consists of members Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin.

Each member brings unique talents and charisma to the table, contributing to the group’s dynamic performances and music. Their debut mini-album, “Sparkling Blue,” marked the beginning of what promises to be an illustrious career in K-pop. What sets TWS apart is their unprecedented success for a rookie group. In less than a year since their debut, they’ve already achieved the coveted status of “million-sellers,” a feat that typically takes years for most K-pop acts to accomplish.

This remarkable achievement underscores the group’s immense popularity and the high expectations surrounding their future in the industry.TWS’s musical journey continued with their first comeback in June 2024, releasing their second extended play, “SUMMER BEAT!” The title track, “If I’m S Can You Be My N,” along with other hits like “Double Take” and “너 + 나 = 7942,” further solidified their position as rising stars in K-pop. The group’s talent hasn’t gone unnoticed on the awards circuit either. At the 2024 MAMA Awards in Los Angeles, TWS took home two prestigious awards – Best New Male Artist and Best Dance Performance (Male).

These accolades serve as a testament to their exceptional skills and the impact they’ve made in such a short time.As Celine’s new brand ambassadors, TWS joins an illustrious lineup of Korean celebrities representing the brand, including BTS’ V, actor Park Bo Gum, and NewJeans’ Danielle. This association with a luxury fashion house of Celine’s caliber is a significant milestone for the rookie group, further elevating their status in both the music and fashion industries.To celebrate the announcement, Celine released a photo featuring the TWS members modeling the brand’s signature Teddy Jackets and denim.

 The image showcases the group’s natural flair for fashion and their ability to embody Celine’s sophisticated aesthetic.Fans of TWS, affectionately known as “MOA” (Moment of Alwayness), have even more reason to be excited. The group is set to make their comeback with their first single, “Last Bell,” scheduled for release on November 25, 2024, at 6 PM KST.  This upcoming release is highly anticipated, given the group’s track record of chart-topping hits and million-selling albums.

As TWS continues to make strides in both music and fashion, their appointment as Celine’s brand ambassadors marks another significant milestone in their burgeoning career. It’s clear that this talented septet is not just another rookie group, but a force to be reckoned with in the K-pop industry. With their unique blend of talent, charisma, and now high-fashion credentials, TWS is undoubtedly a group to watch in the coming years.

TWS Members Profiles

TWS (투어스) is a 6-member boy group under PLEDIS Entertainment, a subsidiary of HYBE. The group debuted on January 22, 2024, with their first mini-album “Sparkling Blue”.

Group Details

  • Full Name: TWENTY FOUR SEVEN WITH US
  • Official Greeting: “TWENTY FOUR! SEVEN WITH US! Hello, we are TWS!”
  • Fandom Name: 42 (사이)
  • Debut Date: January 22, 2024
  • Label: PLEDIS Entertainment

Members Profiles

MemberStage NameFull NameBirth DateNationalityPosition
1ShinyuShin Jung-hwanNov 7, 2003KoreanLeader
2DohoonKim Do-hoonJan 30, 2005Korean–
3YoungjaeChoi Young-jaeMay 31, 2005KoreanVocal
4HanjinHan ZhenJan 5, 2006Chinese–
5JihoonHan Ji-hoonMar 28, 2006Korean–
6KyungminLee Kyung-minOct 2, 2007KoreanMaknae

Notable Achievements

  • Became a million-seller with debut album “Sparkling Blue”
  • Won Best New Male Artist and Best Dance Performance at 2024 MAMA Awards
  • Recently named Celine’s brand ambassadors

Social Media

  • YouTube: @TWSPLEDIS
  • Instagram: @tws_pledis
  • TikTok: @tws_pledis
  • Twitter: @tws_pledis
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