NewJeans, the rising K-pop sensation, is making headlines for their bold stand against recent management changes at their label, ADOR. During a live YouTube broadcast on September 11, the five members—Hanni, Minji, Haerin, Danielle, and Hyein—expressed their dissatisfaction with the decision to remove Min Hee Jin as CEO. They are demanding her reinstatement by September 25, highlighting their concerns about the impact of this leadership shift on their creative direction.

The controversy began when ADOR announced that Min would step down from her CEO role but remain involved in producing NewJeans’ content. This decision sparked outrage among the group members, who feel that Min is integral to their identity and success. Hyein stated, “We prepared this live broadcast because the five of us have something we really want to say,” emphasizing their desire to communicate their feelings directly to fans and management.

Danielle echoed these sentiments, describing Min as “irreplaceable” and expressing concern over the separation of production and management roles. Hanni shared her personal experiences, indicating that the new management has left them feeling unsupported. The group collectively urged ADOR and HYBE, their parent company, to reconsider the leadership changes, stating that Min’s leadership style has been crucial to their achievements since their debut.

This public outcry reflects the ongoing tensions within the K-pop industry, especially as NewJeans has rapidly gained popularity, topping charts and collaborating with major brands. As fans rally behind the group, the situation raises questions about the balance of power in K-pop management and the well-being of artists amid corporate disputes. The outcome of this drama could significantly influence NewJeans’ future and the dynamics within their label

NewJeans Emergency Live full VIDEO 11-09 ALL ENGLISH SUB ALL KOREAN SUB
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