K-pop sensation STAYC is gearing up for an exciting comeback with their latest digital single “…I” (pronounced “dot dot dot I”), set to drop on October 30, 2024, at 6 PM KST. This release marks the group’s return to the music scene just three months after their successful first full-length album “Metamorphic,” which captivated audiences with its title track “Cheeky Icy Thang”.

Teaser and Concept

High Up Entertainment, STAYC’s agency, has already begun building anticipation with the release of an intriguing 28-second teaser clip. The video features a kitschy pink phone, setting the stage for what promises to be a unique concept. Messages pop up on the screen, tantalizing viewers with questions like “Aren’t you curious about me?” and “Is this enough?”.

These cryptic messages hint at a playful and mysterious theme for the upcoming single.Adding to the intrigue, the teaser showcases an empty phone keyboard with the letters “GPT” displayed, leaving fans speculating about its significance. This clever use of technology in the concept aligns perfectly with STAYC’s innovative image and is sure to resonate with their young, tech-savvy fanbase.

Autumn Vibes and AI Integration

STAYC is known for their ability to embody different concepts, and “…I” is no exception. The group aims to present their unique take on autumn sensibility with this release. This seasonal approach suggests that fans can expect a softer, more mellow side of STAYC, potentially contrasting with their previous “cool, icy demeanor” seen in “Cheeky Icy Thang”.

In an exciting twist, STAYC has unveiled an AI chatbot called “…Bot” to accompany the release of “…I”. This innovative marketing strategy not only aligns with the digital theme of the single but also provides fans with an interactive experience leading up to the release.

Future Plans and Fan Engagement

STAYC’s comeback is just the beginning of an exciting series of events for the group and their fans, affectionately known as SWITH. Following the single’s release, the group will launch a pop-up store called “ONLY 4 SWITH” in November, celebrating their 4th debut anniversary. 

This event promises to be a treat for dedicated fans, offering exclusive merchandise and experiences.Looking ahead to 2024, STAYC has ambitious plans that are sure to delight their global fanbase. February will see the release of a new album, followed by their second world tour kicking off with a concert in Seoul in April. These announcements have sparked excitement among international fans, who are eagerly anticipating the chance to see STAYC perform live in their countries.

STAYC’s Rising Stardom

Since their debut in 2020 with the single “So Bad,” STAYC has quickly risen to become one of the leading fourth-generation K-pop girl groups. Their discography boasts hit songs like “ASAP,” “Stereotype,” and “RUN2U,” which have solidified their position in the competitive K-pop landscape.

The group’s consistent growth is evident in their chart performance. Their previous single album “Teddy Bear,” released on February 14, 2023, debuted at number one on South Korea’s Circle Album Chart. With “…I,” STAYC aims to continue this upward trajectory and further cement their status as K-pop icons.

As the release date approaches, fans around the world are eagerly awaiting more teasers and concept photos. STAYC’s ability to reinvent themselves with each comeback while maintaining their signature sound has been key to their success, and “…I” promises to be another milestone in their impressive career

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