L’OFFICIEL dives into all the groundbreaking pop culture moments, iconic music videos, and fashion collaborations that have contributed to the rise of your new favorite K-pop group.

Since the launch of their first single in 2022, 4th Gen K-pop girl group NewJeans has catapulted to success. With number-one hits on global music charts, dedicated fashion collaborations, and numerous brand ambassadorships under their belt all before the age of 20, NewJeans has rapidly emerged as one of the most popular—and influential—K-pop groups in the world.

Chances are, if you’ve spent any time on social media in the past few years, you’ve heard NewJeans. Songs like “Super Shy,” “Ditto,” and “OMG” have reigned supreme on TikTok and Instagram as some of the most popular sounds available on the apps, and it seems creators are going viral for recreating hair or makeup styles popularized by NewJeans every other day—take Hanni’s TikTok-famous ultra-glowy, blush-forward makeup look and Pinterest’s fascination with Hyein’s chic elevated pigtail look as examples. 

Get to know Danielle, Hanni, Hyein, Minji, and Haerin of NewJeans and follow their history as a group, starting from NewJeans’ beginnings back in 2021 to their status as global popstars in 2024. 

NewJeans (뉴진스) ‘New Jeans’ Official MV
NewJeans (뉴진스) ‘ETA’ Official MV

Who Are New Jeans?

NewJeans is comprised of five members—Danielle, Hanni, Hyein, Haerin, and Minji. Unlike many K-pop groups in the industry, none of the members have particular roles in the group—rapper, dancer, vocalist, leader, and visual are common positions that members hold—making NewJeans singular in its group structure, but also in the fact that its members are uniquely multi-talented at such a young age. Individually, several of NewJeans’ members began working in the entertainment industry from a young age. Danielle and Hyein included both took part in variety shows and youth music groups throughout their childhoods, while Hanni and Minji made their first major public appearances while working as background dancers in BTS’ “Permission to Dance” music video.

Of all the NewJeans members, only Minji, Haerin, and Hyein were born and raised in South Korea. Danielle  and Hanni—who is Vietnamese-Australian—both grew up in Australia, but moved to Korea later in life to pursue becoming idols.

While all of the members are beloved by fans across the world, Hanni and Haerin are among the most popular in Korea and abroad. Hanni currently serves as a brand ambassador for Armani Beauty, UGG, Gucci, and most recently Gucci Beauty, while Haerin has worked closely with Dior, Minji is currently partnered with Chanel Korea, and Hyein is a Louis Vuitton ambassador. 

Danielle has also widely become recognized, especially by international fans—as she grew up in Australia—and by major fashion brands. As NewJeans has skyrocketed to fame, she has become a global brand ambassador for YSL Beauty, Burberry, and Celine. 

NewJeans – “Super Shy” + “OMG” [2023 Billboard Music Awards]

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