Photo Credits: Marie Claire. The Black Label. Golden Goose

The Quiet Fire Behind the Cover

Under a soft Seoul twilight, Woochan stands before the camera — not with the spark of a boy trying to impress, but the gentle certainty of someone who’s learned to walk his own path. The March 2026 digital cover of Marie Clarie Korea, celebrating its 33rd anniversary, captures that essence: independence, evolution, and artistry stripped of pretense.

For this special issue, Woochan and Golden Goose — the creative force behind ALLDAY PROJECT’s stunning visual transformation — present an image of forward motion without a designated harness. It’s a metaphor not only for their career but for an era of K-pop artistry breaking free from convention.

“We’re writing music the way we live — without waiting for permission.” – Woochan

From Trainee Dream to Sonic Identity

Woochan’s story begins like many K-pop legends: endless practice room hours, late-night melodies, and countless redefinitions of self. First introduced to the public through the All Day Project initiative, Woochan quickly became a recognizable figure — all youthful charisma wrapped in raw lyrical depth.

As the project evolved into a fully realized act, ALLDAY PROJECT became a metaphor for continuous creation. Born from collaboration between rising producers and an ambitious new-gen artist collective, their sound blends neo-R&B textures with vintage hip-hop production, layered beneath introspective lyrics. Woochan, once the prodigy, has now become its poetic center.

Their early stages hinted at promise, but their latest era — the one unveiled in this digital cover — signals transformation: a creative renaissance rooted in maturity and self-definition.

Golden Goose: The Silent Partner in Reinvention

Behind the visual story stands Golden Goose, an understated yet potent creative ally. Known for bridging luxury streetwear with concept-heavy storytelling, the brand’s collaboration with ALLDAY PROJECT goes beyond fashion synergy — it’s a conversation in movement and texture.

The campaign’s visual language reframes “freedom” through tailored imperfection: deconstructed suits, urban palettes, and streaks of chrome silver lining the edges of neutral tones. The clothes look lived in — not styled on.

“There’s beauty in wear. Each crease and fold carries a story, like every note we play.” – Woochan

This integration of fashion as narrative aligns seamlessly with Marie Claire Korea’s 33-year legacy. The publication has long celebrated artists who shape their identity through fabric and sound — Woochan simply takes that inheritance and redefines it for a hyper-digital generation.

The Sound of Self-Direction

In a scene often defined by large-scale production and synchronized storytelling, Woochan’s latest work feels remarkably personal. ALLDAY PROJECT’s 2026 mini-album — quietly teased during the shoot — stretches across contrasts: minimalist beats, hazy basslines, and verses wrapped in near-whispered honesty.

Listeners note how the music expands and contracts like breath — fluid, reflective, and cinematic. Critics have pointed out that Woochan’s cadence carries “an emotional literacy rare for someone so young.” And yet, that’s what gives ALLDAY PROJECT its pulse: authenticity that doesn’t need amplification.

The group’s new creative philosophy mirrors its name — all day, every day, a rhythm of constant evolution. What used to be about chasing perfection has given way to embracing impermanence.

“We’re writing music the way we live — without waiting for permission.”

Stage as Canvas, Street as Studio

For Woochan, the stage is a testing ground for self-expression. Live performances weave choreography with unexpected improvisation — a hint at his newfound improvisational mindset. One recent fan-recorded showcase trended for days on Korean social platforms, not just for the flawless vocals but the genuine unfiltered energy radiating from the stage.

This visual and musical evolution finds roots in his everyday fashion. Woochan’s personal style blends retro performance gear and artisan street silhouettes, turning the mundane into the aesthetic. The collaboration with Golden Goose amplifies that sensibility: artistry without costume, individuality without isolation.

“What you wear tells people what you believe in,” he says during the interview shoot. That belief — in growth, honesty, and restless reinvention — forms the throughline of his career.

Global Bridges, Local Heart

Even as Woochan’s influence expands internationally — from fashion editorials in Paris to digital campaigns across Tokyo and Los Angeles — his language remains rooted in the Korean sensibility of han: beauty intertwined with longing.

Global fans, from Seoul to São Paulo, resonate with that balance of melancholy and motion. The ALLDAY PROJECT fandom embodies new-age connection: intimate yet vast, digitally native yet emotionally grounded. Community-driven translation projects, art collaborations, and charity fan drives showcase how deeply identity and empathy are intertwined in Woochan’s orbit.

He may sing in Korean, but the message — self-discovery without boundaries — speaks in every language.

“Each crease and fold carries a story, like every note we play.”

A Cover about Beginnings, Not Conclusions

The March 2026 issue captures one of those poetic in-between moments in an artist’s timeline — a point where youth and mastery intersect Marie Claire Korea doesn’t just celebrate Woochan as a star; it celebrates him as an embodiment of motion itself.

“Walking without a harness” isn’t rebellion. It’s redefinition. It’s learning to trust your own rhythm in a world that constantly tries to sync you to its beat.

As the shoot wraps, Woochan laughs quietly, still half-dressed in a leather-trimmed jacket from the Golden Goose capsule. “It’s funny,” he says, “when you stop trying to prove, people start to listen.”

And indeed, they are.

The Production Team

Fashion Editor Shin Ye-rim
Features Editor Ye-sol Kang
Photographer Kim Jang Hyun
Stylist Yumi Choi

Hair Stylist Sun Woo Kim (Priority)
Makeup Artist Kimina (priority)
Assistant Minseo Kim

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