Photo Credits: Qoo10 Japan. @STYLE MAGAZINE. MYSTIC STORY

Approaching their fourth debut anniversary, girl group Billlie headline the December 2025 issue of @Style Magazine in collaboration with Qoo10 Japan, unveiling a kaleidoscopic visual narrative that celebrates both individuality and unity. The concept centers on “seven shades of kitsch,” where each of the seven members—Siyoon, Sheon, Tsuki, Moon Sua, Haruna, Suhyeon, and Haram—embodies her own vibrant palette and attitude, capturing the group’s dynamic charm in full bloom.​

Photographed through playful yet refined lenses, Billlie’s styling merges youthful eccentricity with street couture. Tsuki and Siyoon showcase whimsical contrasts in textured layering, mixing metallic fabrics with pastel motifs that nod to Harajuku influence. Sheon’s look channels retro-futurist glamour through patent mini-skirts and crystal accessories, while Haruna’s soft tailoring and minimalist pearl touches reflect modern Japanese elegance. Suhyeon blends sporty elements with ruffled femininity, and Moon Sua’s monochrome outfit—accented by oversized silver jewelry—anchors the group’s sophisticated edge. Haram completes the set with structured silhouettes in striking reds, exuding leadership with cinematic poise.​

The group’s hair and makeup direction is equally expressive. Tousled hair with colored streaks, glossy waves, and high ponytails amplify each personality, coordinated by stylistic cues reminiscent of Shiseido’s seasonal runway influences. Makeup balances luminosity with impact: Tsuki’s coral blush and glossy lips offer girlish warmth; Moon Sua’s smoky eyeliner sharpens her gaze; and Haruna’s dewy base brings freshness amid jewel-toned shadows. Together, their looks oscillate between playful rebellion and poised chicness, mirroring Billlie’s evolving artistry.​

The pictorial aligns with Billlie’s broader narrative of growth following their first world tour, Our FLOWERLD (Belllie’ve You), which spanned 31 cities across four continents. Their recent appearances at Waterbomb Seoul 2025, Waterbomb Sokcho 2025, and the APEC Music Festa 2025 further cemented their global resonance. In interviews accompanying the shoot, the members shared reflections on newfound confidence and hinted at a full-group comeback with a “more mature atmosphere” while promising to stay true to their distinct color—Billlie’s signature blend of creativity, cohesion, and charisma.

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