Photo Credits: L’OFFICIEL Singapore. Starship Entertainment

IVE’s Rei graces the June-July 2025 cover pictorial of L’OFFICIEL Singapore, collaborating with the iconic fashion brand Polo Ralph Lauren in a stunning preview that captures her poised elegance and unique style. As a Japanese rapper and singer under Starship Entertainment, Rei has been steadily rising in the K-pop scene since her debut with IVE in December 2021. Known for her distinct voice and charismatic stage presence, she brings a fresh dynamic to the group’s music and image.

Rei, whose full name is Naoi Rei, was born on February 3, 2004, in Japan’s Aichi Prefecture. She moved to Seoul at a young age to pursue her dreams, overcoming language barriers and cultural shifts with determination and grace. Her artistry is influenced by renowned musicians such as Jay Park and Lee Hi, which is reflected in her versatile performances as IVE’s main rapper and sub-vocalist. Beyond music, Rei is admired for her creativity, often expressing herself through drawing and jewelry making, hobbies that complement her artistic persona.

The collaboration with Polo Ralph Lauren for L’OFFICIEL Singapore highlights Rei’s expanding influence beyond music into fashion, where her sophisticated yet approachable charm resonates well with global audiences. This pictorial not only showcases the latest trends but also Rei’s ability to embody the brand’s timeless elegance, making her a standout figure in the fashion world as well.

Rei’s Japanese background subtly shapes her fashion and style choices in the L’OFFICIEL Singapore x Polo Ralph Lauren photoshoot through an emphasis on minimalism, unique silhouettes, and a refined sense of elegance. Japanese fashion aesthetics often prioritize asymmetry, understated beauty, and innovative forms, as seen in the work of influential designers like Rei Kawakubo, who are known for challenging traditional notions of beauty and garment construction.  This influence can be observed in Rei’s preference for clean lines, balanced compositions, and an overall harmony in her styling, which aligns with Japanese concepts of beauty and restraint.

Additionally, Japanese fashion’s appreciation for craftsmanship and attention to detail is likely reflected in Rei’s styling choices, blending classic Polo Ralph Lauren pieces with her own subtle, individualistic touches. The result is a look that feels both globally sophisticated and distinctly informed by her heritage, merging contemporary trends with a timeless, culturally rooted sensibility.

As IVE continues to captivate fans worldwide with hits like “ELEVEN” and “LOVE DIVE,” Rei’s individual journey and artistic growth remain a compelling story of talent, resilience, and style. Her presence on the cover of a prestigious magazine alongside a legendary brand signals her rising star status and the broadening horizons of her career.

Editor-in-Chief @1anlee
Photography @jidoh.world
Styling @humming5
Hair @ssonxxon
Makeup @jrmsgo
Photography assistants @tetris_assist
Hair assistant Lim Haru
Production manager @newkimjpg
Production assistant Ahn Jeong Hyeon

“I’m always thinking a lot about change. I believe constantly showing new sides of yourself is a natural part of being an idol. I’m always exploring what other versions of ‘REI’ might look like, and what truly suits me. While I’ll always stay the same at heart, the colours within REI will continue to grow and evolve — so please look forward to what’s next,” says @ivestarship member and L’OFFICIEL SINGAPORE June-July cover star, @reinyourheart. 🌈

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