Credits: No More Pizza. SM Entertainment Studio Surplus

In a playful twist on the classic whodunit, K-pop sensation aespa has taken center stage in the new “Who Stole the Pizza?” commercial for No More Pizza, blending their signature charisma with a dash of secret agent flair. The full version of this CF (commercial film) quickly caught the attention of fans and casual viewers alike, thanks to its cinematic style and the group’s dynamic performances.

The commercial’s concept leans into a spy movie aesthetic, with aespa members-Karina, Giselle, Winter, and Ningning-portrayed as undercover agents on a mission to solve the mysterious disappearance of a pizza. The direction and set design evoke a playful yet suspenseful mood, reminiscent of blockbuster action films, which has been a talking point among fans online. One viral reaction described the vibe as “like a secret agent movie,” with particular praise for Giselle’s acting, fueling speculation that she could pursue more acting roles in the future.

While official details about the crew remain under wraps, social media hints suggest that the video production team included at least one major aespa fan, as noted in behind-the-scenes TikToks. These posts reveal the crew’s enthusiasm for working with the group, adding an extra layer of excitement and authenticity to the shoot.

K-pop fans’ reactions to the commercial have been overwhelmingly positive. On platforms like Instagram and TikTok, viewers have highlighted the members’ comedic timing, stylish visuals, and the unexpected narrative twist. Many fans have expressed appreciation for the group’s versatility, noting how seamlessly aespa transitions from music stages to branded content without losing their unique charm. The commercial has also sparked a wave of memes and fan edits, further amplifying its reach across social media.

The “Who Stole the Pizza?” campaign not only showcases aespa’s growing influence in the advertising world but also demonstrates how K-pop idols can elevate even the most everyday products into viral pop culture moments. With fans eagerly sharing their favorite scenes and speculating about future collaborations, this CF has cemented itself as another memorable entry in aespa’s expanding portfolio.

Starring: aespa
Production: Studio Surplus
Directed by: Lee Hojae
Executive Producer: Hwang Sungmin
Assistant Director: Lim Jieun, Kadaeyeon
Director of Photography: Lee Hyuck
Gaffer: Kim Hongsu
Production Designer: Tae Suyeon
Editor: You Sejin
VFX: Lee Tack Zun
Colourist: AnEun Jeong
Re Recording Mixer: Jeon IlHo

출연: 에스파
제작: 스튜디오 서플러스
감독: 이호재
총괄 프로듀서: 황성민
조감독: 임지은, 가다연
촬영감독: 이혁
조명감독: 김홍수
미술감독: 태수연
편집: 유세진
VFX: 이택준
컬러리스트: 안은정
리레코딩 믹서: 전일호

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