Photo Credits; Instagram (cafewindowsbyroo). Starship Entertainment. Marie Claire Korea

KiiiKiii has quickly established themselves as not just musical trendsetters but also rising fashion icons, gracing several high-profile pictorial covers and fashion assignments since their debut. Even before their official launch, the group made history as the first K-pop act to appear on the cover of 10 Magazine USA. Their pre-debut feature included both group and individual shots, blending chic casual outfits with bold, expressive hairstyles and a playful debut celebration theme. The shoot also showcased a unique ballerina-core concept, with members in tutu skirts and quirky hats, underscoring their Gen Z coolness and flair for bold statements.

Their momentum continued with a striking pictorial in ELLE Korea’s March 2025 issue. Shot by renowned photographer Lee Seo Jun, this feature captured KiiiKiii in avant-garde ensembles that mixed high fashion with edgy streetwear. The images highlighted their versatility, from sculptural gowns to asymmetrical jackets and thigh-high boots, each look radiating confidence and creative self-expression. These visuals reinforced their reputation as fashion-forward trendsetters, able to seamlessly blend elegance with a rebellious edge.

Most recently, KiiiKiii appeared on the digital cover of Marie Claire Korea’s May 2025 issue in collaboration with Chanel Beauty. The shoot, released at the end of April, featured all five members styled in Chanel’s signature elegance. Fans and fashion insiders praised the group’s ability to embody the timeless sophistication of the brand while still showcasing their youthful individuality. Observers noted how each member brought a distinct charm to the pictorial-whether it was Jiyu’s classic Chanel aura or Kya’s standout lighter hair, which caught attention during their “BTG” promotions.

KiiiKiii’s approach to fashion assignments is as eclectic and innovative as their music. Their social media presence, described as whimsical and unconventional, often blurs the line between editorial shoots and candid moments, further cementing their status as style icons for a new generation. With every pictorial, KiiiKiii continues to surprise and inspire, proving that their influence extends far beyond the stage and into the heart of the fashion world.

KiiiKiii is a fresh and vibrant five-member South Korean girl group under Starship Entertainment, officially debuting on March 24, 2025, with their EP titled Uncut Gem. The group consists of Jiyu, Leesol, Sui, Haum, and Kya, who bring a youthful and joyful energy to the K-pop scene. Their name, KiiiKiii, represents the sound of giggling, symbolizing their aim to keep laughter and happiness alive in their music and interactions with fans. This playful spirit is central to their identity, reflected in both their music and their connection with their fandom, known as TiiiKiii, which emphasizes harmony and friendship.

The members range in age from 14 to 19, with Kya being the youngest and balancing her life as a student and idol. Despite their youth, they have shown remarkable dedication and camaraderie, having trained together for about two years (except Kya, who joined more recently). Their music showcases a blend of refreshing sounds and styles, with tracks like “I Do Me” mixing Korean and English lyrics to highlight their playful confidence, while songs like “BTG” offer a more experimental and rap-infused vibe. Their debut EP captures their diverse talents, from powerful vocals and rap to expressive dance performances, all contributing to a dynamic group chemistry.

KiiiKiii stands out by embracing their generation’s free-spirited and fun-loving attitude, aiming to bring a new, lighthearted side to K-pop. They openly express how much joy being part of the group brings them, even as they navigate the challenges of training and balancing personal lives. Their approach to music and performance is about spreading positivity and making people smile, which resonates well with Gen Z and Gen Alpha audiences. The members support and appreciate each other’s unique strengths, creating a strong sense of unity and mutual respect within the group.

Their debut was marked by a clever and self-aware promotional style, including a playful “Debut Song” that satirizes K-pop industry tropes while celebrating the hard work behind the scenes. The music video for this track, shot in London but styled to look like an intimate, DIY production, adds to their approachable and genuine image. KiiiKiii’s fresh take on K-pop, combining youthful energy, musical versatility, and a joyful concept, positions them as promising newcomers ready to make a lasting impact on the genre.

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