Photo Credits: Lacoste, Starship Entertainment W Magazine

An Yujin, the leader of K-pop sensation IVE, has taken her influence to new heights by gracing the cover of W Korea’s April 2025 digital issue, in collaboration with Lacoste. As the brand’s newly appointed ambassador for South Korea, Yujin embodies Lacoste’s sporty sophistication and modern elegance, making her a perfect fit for the French fashion powerhouse. The pictorial captures her effortless charm and dynamic style, showcasing her versatility as both a global music icon and a rising fashion figure.

This partnership marks a significant milestone for both Yujin and Lacoste. Her debut appearance as an ambassador at the 2025 Fall/Winter collection in Paris set the tone for a promising collaboration. Yujin expressed her excitement about representing Lacoste, emphasizing how her willingness to experiment with styles as a K-pop artist aligns seamlessly with the brand’s innovative spirit. Fans can look forward to seeing her in upcoming campaigns that aim to redefine sportswear for contemporary audiences.

Meanwhile, IVE continues to dominate the K-pop scene with their unparalleled success and global recognition. Since their debut in 2021, the six-member group—comprising Yujin, Wonyoung, Gaeul, Rei, Liz, and Leeseo—has consistently delivered chart-topping hits like “Love Dive,” “After Like,” and “Baddie.” Their latest mini-album, IVE Empathy, released earlier this year, further solidified their reputation for blending catchy melodies with introspective themes.

IVE recently thrilled fans with their third fan concert series, IVE Scout, held at Seoul’s KSPO Dome on April 5-6. The event celebrated their musical evolution and deepened their connection with fans through electrifying performances of tracks from IVE Empathy. The group is now gearing up for the Japanese leg of their fan concert tour, which kicks off in Aichi on April 12-13. With four cities on the itinerary, this tour promises to expand IVE’s influence even further in Asia.

In addition to their musical endeavors, IVE has become a symbol of cultural impact through collaborations like Yujin’s partnership with Lacoste. As they continue to rise in prominence both domestically and internationally, IVE exemplifies the power of K-pop as a driving force in global entertainment and fashion trends. Fans eagerly anticipate what’s next for this dynamic group as they redefine boundaries in music and beyond.

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