NewJeans member Haerin and Olympic figure skating champion Kim Yuna recently captured the spotlight at the Dior Lip Glow Pop-up store event at Shinsegae Gangnam. The two celebrities, both Dior brand ambassadors, made a stunning appearance together on January 21, 2025.

250124 Haerin and Kim Yuna for New 2025 Dior Lip Glow via ELLE Korea Instagram
byu/everydayrobot613 inNewJeans

The event, part of the ‘2024 Dior Beauty Holiday’ collection, saw the pair stealing the show with their elegant and chic looks.  Fans and fashion enthusiasts were thrilled to see the two prominent Korean personalities sharing a memorable moment at the high-profile beauty event.

Kim Yuna, renowned for her Olympic achievements, continues to captivate audiences with her timeless beauty and grace, while Haerin represents the vibrant young talent of the popular K-pop group NewJeans.

Their joint appearance at the Dior Pop-up store highlights the brand’s ability to bridge generations and appeal to diverse audiences.The event not only showcased Dior’s latest beauty offerings but also demonstrated the star power of its brand ambassadors, creating a buzz across social media platforms.

This event featured several exciting highlights for beauty enthusiasts. The pop-up showcased the brand’s iconic Lip Glow product with an innovative approach and features the introduction of 17 different color products, including existing best-sellers and newly developed shades inspired by K-beauty.

The event was part of Dior Beauty’s ongoing global pop-up strategy, which aims to create immersive and engaging experiences for customers. The Lip Glow pop-up continued Dior’s trend of creating interactive and visually appealing retail experiences, following similar successful pop-up events like the Summer in Dior campaign and the Dior Ball of Dreams installation.

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