In a dramatic turn of events, Min Hee-jin, the creative force behind K-pop sensation NewJeans, has been removed from her position as CEO of ADOR, a subsidiary label of entertainment powerhouse HYBE. The decision, announced on August 27, 2024, has sent shockwaves through the K-pop community and raised questions about the future of one of the industry’s most innovative girl groups.

ADOR’s board of directors appointed Kim Joo Young, formerly HYBE’s Chief Human Resources Officer, as the new CEO. The company stated that this restructuring was aimed at separating management from creative production, a move they claim aligns with ADOR’s best interests.

However, Min Hee-jin has publicly refuted ADOR’s version of events, describing her dismissal as “a unilateral termination notice”. She claims that the decision was made against her wishes and that she did not agree to continue producing for NewJeans, contrary to ADOR’s statement.

This development is the latest chapter in an ongoing power struggle between Min Hee-jin and HYBE. The conflict began in April when HYBE accused Min of attempting a hostile takeover of ADOR. Despite Min winning a court injunction in May that prevented her immediate removal, HYBE managed to shift the balance of power on ADOR’s board by replacing two of Min’s allies with their own executives.

For NewJeans fans, the primary concern is how this leadership change will affect the group’s future. While ADOR has stated that Min will continue to produce for NewJeans, her strong denial of this arrangement has left many uncertain.

As the situation unfolds, the K-pop industry watches closely. This high-profile dispute not only impacts ADOR and NewJeans but also raises broader questions about creative control, corporate governance, and the delicate balance of power within K-pop’s multi-label system.

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