the style-savvy online magazine for global k-pop fans and fashionistas

The key light hits the studio floor at 400 lumens per frame, but Kim Sejeong doesn’t squint.

She stands in the center of the soundstage in Seoul—framed against an electric neon canvas—wearing a sharp, textured Longchamp wool coat, structured culottes, and leather boat shoes. It’s a silhouette that effortlessly balances Parisian heritage with raw Korean avant-garde energy. 

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