the style-savvy online magazine for global k-pop fans and fashionistas
Photo Credits: Shot and directed by Mert Alas for L'Officiel with BigHit Music The Moment the World Stopped Scrolling When Calvin Klein unveiled its Spring 2026 campaign starring BTS’s Jungkook, the internet didn’t just react—it erupted. Within hours, hashtags like #JungkookCalvinKlein and #MyTimeInDenim dominated global trends. But beyond virality, something deeper shimmered through the campaign’s crisp minimalism and
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