By Kevin Kim

K-pop has undeniably become a global phenomenon, captivating audiences worldwide with its vibrant music, intricate choreography and charismatic performers. World tours play a crucial role in promoting K-pop globally, offering fans across continents the chance to experience their favorite artists live.

TWICE’s “Ready to Be” world tour highlighted the immense popularity of the group, featuring sold-out performances at iconic venues like SoFi Stadium and MetLife Stadium. BTS’ “Love Yourself” and “Map of the Soul” tours set new standards for global K-pop tours, breaking records for attendance and revenue. BLACKPINK’s “IN YOUR AREA” and “BORN PINK” tours showcased its ability to sell out major venues and headline prestigious events like Coachella.

In 2024, NCT 127’s “Neo City – The Unity” tour spans major Asian cities, showcasing its innovative concert experiences and extensive fan engagement efforts. NCT Dream’s “The Dream Show 3” world tour emphasizes its growing international appeal. SHINee continues its legacy with the “SHINee World VI: Perfect Illumination” tour. Baekhyun’s “Lonsdaleite” Asia tour demonstrates his success as a solo artist post-EXO.

The rise of new acts like Xikers is notable. The group’s first European tour, “Tricky House: First Encounter in Europe,” reflects its rapid rise to fame. ITZY’s “BORN TO BE” world tour, including stops in major European cities, demonstrates its growing international fanbase. Stray Kids’ performances at major festivals like BST Hyde Park in London and I-Days in Milan emphasize its headliner status and widespread popularity.

Global K-pop fans exhibit immense dedication and excitement for these tours. Fans often camp out for tickets, create fan projects and engage heavily on social media to support their favorite artists. For example, Seventeen’s fans organize elaborate fan projects, mass streaming events and synchronized lightstick performances at concerts. In Europe, fans travel from various countries to attend concerts, reflecting the strong community bonds within the K-pop fandom.

Read the full and complete article @ Korea Times

Kevin Kim (kevin.kim@routenote.com) is the head of Asia for RouteNote, a global music business company. He worked for YG PLUS and CJ E&M Mnet before joining RouteNote.

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