Since releasing their digital single ‘BATTER UP’ on the 27th of last month, BabyMonster has been rewriting various K-pop records, solidifying their status as a ‘monster rookie.’ Even before their official debut, BabyMonster crossed the 2 million subscriber mark on their official YouTube channel in just 129 days, setting the record for the shortest time by any K-pop girl group to achieve this feat. Upon their official debut, the music video for ‘BATTER UP’ has added several records, capturing the attention of the global audience.
The ‘BATTER UP’ music video, released at midnight on the 27th, surpassed 22.59 million views within 24 hours, setting the record for the highest number of views in 24 hours for a K-pop group’s debut music video. About four days later, on the morning of the 1st, it crossed 50 million views, becoming the fastest K-pop group debut music video to reach this milestone.
Buoyed by this success, BabyMonster made a rapid entry into the U.S. Billboard main chart, marking their imprint on the global music market. Just eight days after its release, ‘BATTER UP’ entered the Billboard Global 200 and Billboard Global (Billboard Global Excl. U.S) charts at 101st and 49th places, respectively. Additionally, it secured the 5th place on the ‘World Digital Song Sales Chart’ and the 1st place on ‘LyricFind Global,’ charting in a total of four categories.
Furthermore, BabyMonster’s ‘BATTER UP’ surpassed 10 million streams on Spotify, the world’s largest music streaming platform, setting the record for the shortest time for a K-pop girl group’s debut song. This achievement, attained in just 10 days with a single song, is drawing significant attention.
Additionally, Spotify’s monthly listeners (listeners in the last 28 days) also surpassed 1 million in just 6 days after release, the fastest for any K-pop girl group.
The success of BabyMonster is attributed to each member’s charm and skills that defy their rookie status. YG responded to fans’ enthusiastic reaction by releasing a live performance stage of ‘BATTER UP’ for the first time, which drew attention. From the classroom-themed set to the diverse lighting and dynamic camera work, YG’s in-house production system shone brightly. The members’ explosive charisma and powerful choreography captured the audience’s attention.
