The American athletic apparel retailer, Alo recently introduced their Spring 2024 collection, with the spotlight on none other than the beautiful Jisoo from BLACKPINK.
On January 17, Alo unveiled stunning pictorials of Jisoo, who was selected as its new brand ambassador. The L.A.-based activewear brand has been in discussion for the past few months and confirmed its partnership with Jisoo through the launch of the latest pictorial.
According to an exclusive report by Glossy, Alo EVP of Marketing and Creative, Summer Nacewicz stated that “Jisoo discovered Alo on her own” and “when she was in Los Angeles for the last U.S. stop of BLACKPINK’s ‘Born Pink’ tour in August 2023, the brand invited her to its HQ and gifted her products.”
Summer Nacewicz told Glossy, “We never jump into partnerships without mutually figuring out whether it’s going to be a good fit and not super transactional. We never jump into partnerships without mutually figuring out whether it’s going to be a good fit and not super transactional.”
It's official 🤍 The queen of K-pop hits all the high notes in our 2024 lineup. #JISOO pic.twitter.com/JrpVWKxdwE
— Alo Yoga (@aloyoga) January 17, 2024
