Photo Credits: The NEIGHBOR. Hublot. BigHit Music
Jungkook of BTS graces the March 2026 issue of The NEIGHBOR, South Korea’s premier high-end lifestyle magazine, spotlighting his fresh Hublot global ambassadorship. This digital-optimized cover story captures his evolution from K-pop maknae to luxury icon, blending milestones with bold creative vision.
Cover Reveal Impact
The NEIGHBOR drops Jungkook on its March 2026 cover, available for pre-order via Weverse Shop from February 13. The premium magazine, focused on luxury watches and lifestyle, aligns perfectly with his Hublot reveal at Seoul’s Strx House event on February 12.
“Jungkook is a master of so many different talents – dancing, singing, performing. He has a fusion of so many skills, just like what we have at Hublot.” – Hublot CEO Julien Tornare
Fans erupted online, with hashtags trending globally as billboards lit up Seoul.
Hublot Partnership Milestones
Hublot named Jungkook its global ambassador on February 12, 2026, joining elites like Usain Bolt and Novak Djokovic. The 18-month deal celebrates “two originals”: Hublot’s rule-breaking watchmaking and Jungkook’s genre-redefining artistry.
This marks a full-circle moment—Jungkook first eyed Hublot during his 2022 FIFA World Cup “Dreamers” performance, where the brand was official timekeeper. Post-military service in late 2025, it’s his latest power move in luxury.
Big Bang Original Unico Spotlight
Central to the collab: Hublot’s Big Bang Original Unico, relaunched January 2026 for the Big Bang’s 20th anniversary. This layered chronograph with Unico movement mirrors Jungkook’s song-by-song career build.
He sports the black magic variant, calling Hublot’s “youthful energy” and “timelessness” a perfect fit. Tidbit: Its flyback chronograph and patented innovations echo his precision on stage.
Jungkook’s Luxury Trailblazer Path
Jungkook’s brand portfolio screams evolution: Calvin Klein global ambassador (NYFW 2025 debut), Chanel Beauty face (2025). As BTS’s “Golden Maknae,” his solo Golden (2023) hit 2.1B Spotify streams, with “Seven” topping daily globals for 71 days.
BTS teases a 2026 album, amplifying his dual BTS-solo stride. Hublot targets Gen Z via his ARMY pull, surging social engagement post-announce.
Creative Direction Breakdown
Jungkook’s vision shines in THE NEIGHBOR‘s high-end aesthetic: minimalist rooms, oversized burgundy leather jackets, white silk shirts—timeless yet edgy. Echoes his 2023 Vogue Korea creative director debut, channeling jazz, rock, punk, hip-hop eras.
“Just as we continuously rethink our creations, Jungkook carries the spirit of evolution, always original.” – Hublot on the synergy
For Hublot, he embodies layered reinvention, from BTS performer to watch connoisseur.
Global Fan Resonance
ARMY calls him “the aura, the icon,” with the Seoul event—sleek black outfit, CEO pose—going viral. He wants to gift Hublot to BTS members, family, and “if I could, ARMY,” grounding luxury in connection.
This cover cements his bridge between K-pop energy and Swiss precision.
Future Horizons
Expect Hublot campaigns amplifying Jungkook’s 2026 BTS comeback vibes. THE NEIGHBOR pre-orders sold out fast, proving his market command.
His trajectory? More fusions of music, fashion, horology—watch this space.
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