Photo Credits: SPUR Dior Starship Entertainment
A New Year, A New Iconic Pairing
SPUR Magazine opens 2026 with a collaboration that feels both intimate and electric. The January 2026 Issue Pictorial Preview showcases KiiiKiii Leesol and Haum in a visual dialogue infused with Dior Addict’s luminous rebellion. Titled “Light Moves: The Addict State of Mind”, the spread captures the interplay of motion, reflection, and self-definition—a signal of Dior’s next creative era.
“This campaign doesn’t chase beauty—it redefines its pulse.”
The collaboration bridges two distinct creative frequencies: KiiiKiii Leesol’s experimental edge and Haum’s dreamlike precision. Together, they frame beauty not as perfection, but as transformation—fluid, expressive, and in motion.
The Scene: Modern Allure in Motion
Shot in minimalist surrounds with prismatic lighting, each frame echoes the emotional rhythm of light turning into sensation. The glossy lips, glass-skin effect, and sharp silhouettes highlight Dior Addict’s renewed identity for 2026: bold clarity with a glimmer of sensual rebellion.
Fashion director Naoaki Yamagata and Dior’s visual design team orchestrated a look that glows from within—polished yet unrestrained. The color palette—whispering pinks, chrome neutrals, and high-gloss crimson—suggests a return to cinematic glamor.
“Every reflection is a confession,” KiiiKiii Leesol notes in her campaign diary.
Creative Milestones and Motion of Identity
Both artists reach important milestones in this feature. It marks KiiiKiii Leesol’s first dual-brand collaboration with Dior and Haum’s SPUR editorial debut—a major convergence of artistry, beauty, and brand storytelling. Beyond the commercial spotlight, this spread celebrates evolution: performers as curators of aesthetic change.
The pictorial’s rhythm—glass textures, reflective gestures, mirror choreography—translates the language of the Dior Addict collection into something alive. Leesol embodies kinetic freedom; Haum becomes the echo of light. Together, they offer a coded message: in 2026, self-expression is the new signature luxury.
Behind the Lens: A Vision in Contrast
Photographed by Minori Cho, the shoot balances restraint and chaos—one moment blurred by movement, the next marked by the sharpness of gaze. Each image feels spontaneous yet sculpted, echoing SPUR’s editorial evolution toward conceptual storytelling.
The entire production mirrors modern identity: not fixed or filtered, but refracted—like light through Dior gloss.
“Beauty isn’t static anymore,” Haum adds. “It’s the shimmer between change.”
Digital Legacy: Beauty in Projection
As the images roll out across digital channels, Dior Addict’s campaign becomes more than a brand story—it’s a reflection of how artistry meets technology. With SPUR’s cinematic preview teasing glimmers of undone perfection, KiiiKiii Leesol and Haum set the tone for a year defined by luminous freedom.
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