K-pop sensation Seventeen continues to dominate the music industry, showcasing their enduring popularity and impressive sales figures. The 13-member boy band has achieved a remarkable milestone by selling over a million copies of their older albums in 2024 alone, according to a report by Circle Chart, a prominent music sales tracker in South Korea.

This achievement is particularly noteworthy as it demonstrates Seventeen’s ability to maintain a strong fanbase and generate interest in their back catalog. While many artists focus solely on promoting their latest releases, Seventeen’s older albums continue to resonate with fans, both new and long-standing. The group’s success extends beyond their home country of South Korea.

Seventeen has been making waves internationally, becoming the highest-ranked K-pop artist on the Billboard Japan Hot Albums Mid-Year Chart. This accomplishment highlights their growing global appeal and the increasing influence of K-pop in the Japanese music market, which is known for its competitive and diverse music scene. Seventeen’s impact on the global music industry was further solidified when their album “FML” topped the International Federation of the Phonographic Industry (IFPI) Global Chart. 

This achievement places them at the forefront of the K-pop wave that has been dominating international music charts in recent years. The IFPI recognition is particularly significant as it reflects worldwide sales and streaming data, indicating Seventeen’s broad international appeal. The group’s success is not limited to their full-group activities. Subunits within Seventeen have also been breaking records.

The duo Jeonghan X Wonwoo recently set a new benchmark for K-pop subunit album sales with their debut release “This Man”. This demonstrates the versatility and individual star power of Seventeen’s members, as well as the group’s ability to experiment with different configurations while maintaining their popularity.Seventeen’s continued success with their older albums can be attributed to several factors:

  1. Quality of music: The enduring popularity of their back catalog suggests that Seventeen’s music has a timeless quality that continues to attract listeners.
  2. Strong fanbase: Known as “Carats,” Seventeen’s dedicated fans consistently support the group by purchasing both new and older releases.
  3. Effective marketing: The group’s management company, Pledis Entertainment, likely employs strategic marketing techniques to keep older albums relevant and desirable.
  4. Collectibility: K-pop albums often feature unique packaging and collectible items, encouraging fans to purchase multiple versions of the same album.
  5. Streaming culture: The rise of music streaming platforms has made it easier for fans to rediscover and enjoy older releases, potentially driving physical sales as well.

As Seventeen continues to break records and achieve new milestones, they solidify their position as one of the leading acts in the K-pop industry. Their ability to maintain strong sales for older albums while simultaneously succeeding with new releases and subunit projects demonstrates their versatility and staying power in a highly competitive market.

The group’s ongoing success also reflects the broader trend of K-pop’s growing global influence. As more international fans discover and embrace Korean pop music, groups like Seventeen are finding new audiences and expanding their reach far beyond their home country.As we move further into 2024, it will be interesting to see how Seventeen builds on this impressive achievement and what new records they might set in the coming months.

Their consistent performance and ability to engage fans with both new and older material suggest that Seventeen’s star will continue to rise in the global music scene.

SEVENTEEN (세븐틴) ‘MAESTRO’ Official MV
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