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From Seoul to Paris: How K-pop Idols Are Redefining Luxury Fashion Collaborations

From Seoul to Paris: How K-pop Idols Are Redefining Luxury Fashion Collaborations

“This is what the future of fashion sounds like.”​ In the ever-evolving world of global fashion, the lines between music, culture, and luxury are blurring like never before. At the heart of this transformation are K-pop idols—once celebrated for their music and choreography, now standing as global style icons and sought-after ambassadors for the world’s most prestigious fashion

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