Photo Credits: FILA FUSION. Dimitri Rybaltchenko

Zhang Hao steps into the New Year not merely as a brand ambassador, but as a fully fledged fashion protagonist in FILA FUSION’s Limited-Edition New Year’s Series with French artist Dimitri Rybaltchenko. This collaboration, unveiled under the “251219” campaign tag, fuses technical sportswear, collectible art, and C-pop star power into a single, sharply staged commercial film and pictorial narrative.​

Collaboration and concept

FILA FUSION positions Zhang Hao as its trend brand ambassador, using his post–Boys Planet momentum and center-visual aura to front a New Year drop designed to feel both festive and urban-future. The collection’s graphic story is shaped by Dimitri Rybaltchenko, a renowned Hermès scarf designer celebrated for vivid, dreamlike motifs and intricate illustration, bringing a couture-adjacent sensibility into the sportswear arena.​

In this New Year’s series, Dimitri’s signature “poetic worlds” translate into bold, symbolic patterns that echo wheels of fortune, talismanic emblems, and chromatic geometry—motifs that visually encode luck, celebration, and motion into the fabric of each piece. The result is a campaign that reads as limited-season street art on the move: collectible, striking, and designed to be seen in motion on social feeds as much as in real life.​

Visual mood and CF storytelling

The commercial film constructs a concise but layered narrative: Zhang Hao as the stylish guide into a new year, moving through clean, metropolitan environments that feel almost gallery-like in their minimalism. Camera work favors tight framing on the prints, shoes, and logo placements, letting the Dimitri-inflected graphics flicker like moving illustrations across his body as he turns, walks, and glances to camera.​

Lighting leans bright and polished, enhancing the luxurious surface of the textiles while keeping an approachable, youth-centric tone; it positions the collection less as performance gear and more as art-led streetwear, ready for café mornings, airport transits, and festival nights. The CF edit cuts rhythmically to Zhang Hao’s micro-expressions—soft smiles, composed eye contact, a subtle shift of posture—underscoring his role as both idol and style translator for a younger, digitally native audience.​

Styling breakdown by look

Because the campaign is built around a capsule drop rather than a full runway narrative, each look is meticulously styled to showcase key product stories—outerwear, knits, and accessories—without visual clutter.​

  • Look 1: Statement outerwear + graphic set
    Zhang Hao wears a New Year capsule jacket structured like a contemporary varsity–meets–technical shell, cut close at the shoulders and slightly relaxed at the torso for a casual but polished silhouette. The jacket’s primary base tone (likely a deep navy or black) is punctuated by Dimitri Rybaltchenko’s limited-edition artwork on the back panel and sleeves—think vivid emblematic prints suggesting luck, celestial motion, and festive geometry—paired with coordinated track pants or straight-cut joggers that echo the same color story.​
    Hair is styled in a clean, softly parted look, with a natural, slightly airy volume that frames his face without harsh lines; it reads as “boy next door upgraded,” perfect for emphasizing eye contact on camera. Makeup keeps his complexion clear and luminous with a subtle, semi-matte finish, lightly defined brows, and a barely-there lip tint, maintaining a youthful, approachable freshness while allowing the graphic garments to dominate.​
  • Look 2: Knit layering + casual bottom
    In another key visual, Zhang Hao shifts into a more relaxed styling: a Dimitri-printed knit or sweatshirt that places the artwork across the chest like a wearable illustration, possibly layered over a tee with visible collar detail to add depth. The bottom is kept minimal—solid-toned pants or joggers with discreet logo placements—to ground the look and draw focus upward to the collaboration’s central art motifs.​
    Hair is smoothed with a slightly glossier finish, suggesting a refined, “date-night” casual; strands fall naturally, avoiding any aggressive styling so the look remains versatile and realistic for fans to emulate. Makeup remains natural but leans slightly brighter at the under-eye area, enhancing his gaze under studio lighting and reinforcing the New Year theme of clarity and renewal.​
  • Look 3: Accessory and sneaker focus
    The CF and stills also emphasize footwear and accessories, framing Zhang Hao in cropped compositions that highlight the limited-edition sneakers and potential small leather goods or caps bearing Dimitri’s artwork. Sneakers feature bold accent colors and graphic detailing that nod to the artist’s visual language, turning each pair into a collectible object that bridges sports functionality and artful design.​
    Styling keeps the rest of the outfit ultra-clean—plain socks, streamlined hems, and minimal jewelry—so that every step reads as an intentional product shot. Hair and makeup here are unchanged from the previous looks, reinforcing a cohesive, campaign-wide identity: bright, calm, and modern.​

Artistic backstory and cultural positioning

Dimitri Rybaltchenko, born into a French–Ukrainian artistic family and renowned for his work with Hermès, Dior, Fendi Casa, and Saint Laurent, brings a heritage of luxury craftsmanship and narrative illustration to a youth-oriented sports label. His history of creating “hypnotic” New Year imagery—such as festive wheels of fortune and chromatic, luck-infused artworks—aligns seamlessly with FILA FUSION’s New Year focus, making this limited series feel like a cross-cultural talisman as much as a fashion item.​

For Zhang Hao, who rose to fame as the first Chinese center-ranking winner of Boys Planet and debuted with Zerobaseone in 2023, the campaign affirms his status as a pan-Asian fashion figure whose appeal crosses borders, genres, and mediums. The collaboration positions him not just as a wearer of trends but as a symbol of a new generation of C-pop and K-pop–adjacent idols who move fluidly between music, commercials, and high-concept brand storytelling.

Tags