Photo Credits: SM Entertainment Nongshim Shin

The global powerhouse girl group aespa has once again proven that they are not only music sensations but visual trendsetters. Their new commercial collaboration with Nongshim Shin Ramyun, titled “251219”, dropped just in time for the holiday season, instantly dominating Korean and global social media feeds. The campaign features both group and individual photo sets, each frame filled with aespa’s signature futuristic charm and a dash of cozy festive cheer.

In the ad, the four members — Karina, Giselle, Winter, and NingNing — bring their unique charisma to the table while highlighting Shin Ramyun’s bold taste and warm indulgence. The creative direction merges aespa’s cyber-aesthetic world with a homely winter atmosphere, symbolizing how the brand’s beloved ramen unites modernity and comfort. Fans have quickly embraced this blend, praising aespa for making a familiar Korean classic feel refreshingly high-fashion.

Each member’s individual cuts tell a subtly different story. Karina radiates sophistication in wintry silver tones, embodying elegance with a futuristic twist. Winter captures viewers with a gentle smile and glowing visuals that evoke nostalgia and calm. Giselle adds an effortless edge — her styling brimming with global-it-girl energy, fusing street fashion with a refined aesthetic nod. Meanwhile, NingNing stands out in rich red hues, mirroring the signature Shin Ramyun packaging and reinforcing her dynamic visual power. Together, their shots balance warmth, modernity, and confidence — the essence of both aespa and the Nongshim brand.

The CF’s title, “251219,” carries subtle fans’ intrigue, referencing December 25, 2019, the rumored symbolic start of aespa’s conceptual timeline. Many observers interpret this date as a nod to the group’s narrative universe or a teaser of what’s next in their upcoming comeback concept. SM Entertainment has kept details under wraps, but subtle clues in the campaign — the use of neon red glitch motifs and repetitive numeric patterns — have fueled speculation that aespa’s 2026 rollout may connect with this campaign’s futuristic visual theme.

While aespa’s endorsements have always been headline-worthy, the Shin Ramyun partnership feels especially resonant. Beyond promoting an iconic Korean food product, it reinforces aespa’s cultural status as both ambassadors of K-pop’s global influence and icons of everyday Korean lifestyle. Holiday-themed ads often capture nostalgia, but aespa’s version feels modernized — cinematic, minimalist, and vibrantly Korean.

The “251219” campaign marks aespa’s evolution from digital avatars to sophisticated real-world muses. As the year draws to a close, their dual identity — virtual and human — feels more cohesive than ever. This balance of artistry and branding highlights why they remain one of the most compelling girl groups driving both domestic and international buzz. With a possible new project on the horizon, aespa’s Shin Ramyun moment is a masterclass in cultural fusion that leaves both fashion and food fans hungry for more.