Forbes has officially dropped their coveted “30 Under 30 Asia” list, which pays homage to notable Asians under the age of 30 that excel in their industries. To select who makes the list, Forbes reporters and editors go through thousands of online submissions, while also tapping industry sources and list alumni for potential recommendations.

Candidates are then evaluated by the Forbes Asia team, with the help from a panel of independent, expert judges. Some factors that are taken into account include funding, revenue, social impact, scale, potential, and inventiveness. As stated in the name, all final listers must be 29 years old or younger as of December 31, 2022.

Under the “Entertainment & Sports” section included two of the most notable names in K-pop at the moment: NewJeans and LE SSERAFIM. Both girl groups are under HYBE Labels and are considered one of the biggest K-pop girl groups worldwide.

NewJeans Hailed as Next Biggest K-Pop Sensation

Forbes praised NewJeans as a group on track to becoming a K-pop sensation! Starting with their debut in July 2022 with “Attention,” NewJeans has shown no signs of slowing down. Their most recent single, “OMG,” has over 90 million views since its release in January of 2023.

LE SSERAFIM (르세라핌) ‘UNFORGIVEN (feat. Nile Rodgers)’ OFFICIAL M/V

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