Your first time hearing the fanchant, “Everglow Forever Let’s Go” is both empowering and unique. Having an audience unite with such enthusiasm in their voices chanting the phrase so loudly is an experience that can only be felt at a concert belonging to the popular K-Pop girl group, Everglow. Debuting in March of 2019, this 6 member girl group under Yuehua Entertainment has established themselves as part of the pop, dance, and EDM movement within the K-Pop genre. Having a distinct style and sound is something that Everglow exceeds in successfully setting them apart from the plethora of fellow girl groups in the field. With their hit songs such as “Dun Dun” and “La Di Da,” listeners are always fast to distinguish a song by the group amongst others.
Everglow is composed of members, E:U, Sihyeon, Mia, Onda, Aisha, and Yiren. Hailing from Korean reality shows including Produce 101, Idol School, and Produce 48 during their pre-debut era, the members of the group were known before officially debuting, gaining traction for the group before they stepped into the spotlight. The group’s 1st single album entitled, “Arrival of Everglow,” experienced commercial success upon release. It featured the hit single, “Bon Bon Chocolat” written by Melanie Fontana, which was a highly addictive song containing a very recognizable catchy chorus. The group very quickly developed a fanbase that was granted the name the FOREVERs. Breaking the name into two parts, the “For” and “Ever” can also be interpreted as “For Everglow,” representing the devotion fans make to the members forever. FOREVERs become one with Everglow to be together forever.
Some of the group’s most prominent comebacks include the release of their 1st EP “Reminiscence” in February of 2020 and their 2nd EP entitled, “-77.82X–78.29” released in September of that same year. “Reminiscence” featured Everglow’s iconic song, “Dun Dun” and “-77.82X–78.29” featured the lead single, “La Di Da.” Both songs were highly successful with the music video for “Dun Dun” reaching 20 million views in less than a day and a half and “La Di Da” being named the best K-Pop song of the year by Billboard in 2020. The fusion of infectious beats, pulsating rhythms, and powerful vocals blending both pop and EDM makes these songs so iconic and representative of Everglow’s style. The energy that exudes from these two songs power both the group and the audiences listening.
In August, the group returned after a 2 year hiatus with a song that maintained that same Everglow music identity adding to the energy of their predominantly upbeat lead singles. The electronic hip-hop/pop song, “SLAY,” was released on August 18 as the title track of their 4th single album, “ALL MY GIRLS.” Encompassing the overall message of female empowerment during times where societal boundaries are high and self-confidence is low is the theme of the album. The emphasis for women to pave their own way, growing their voice louder during times of disparity is a message rooted in the “ALL MY GIRLS” album. “SLAY” is a song that showcases Everglow’s ambition, delivering a stimulating repetitive melody complemented with strong vocals and meaningful lyrics. The other two songs in the album, “Oh Ma Ma God” and “Make Me Feel” convey messages of internal conflict and overwhelming emotions in a relationship all within the concept of love.